Make sure all software on your site is working properly at all times. 7. Less emphasis on certain ranking factors Most of Google's recent updates have focused on a few specific changes, especially signals like site speed and mobile friendliness. Naturally, SEO experts have refocused their attention on these areas. Well, when optimizing for Yandex, you don't have to worry so much about these signals. According to Mike Shakin, an SEO expert who excels in promoting websites for the Russian-speaking and English-speaking markets, Advertising Continue reading below Yandex cares less about the factors that have been worrying Google for the past two years, such as social signals, site speed, mobile friendliness, and schema markup. It won't hurt to keep that in mind as well - create responsive websites, optimize page load speeds and keep up with all the latest trends – but it's important to understand that right now they don't seem to play an immediate role in rankings.
Of course, when these ranking factors influence user behavior, you should definitely optimize your website to suit visitor hair masking service preferences. 8. Commercial Ranking Factors Yandex recently added a new ranking signal called commercial relevance to provide more accurate and quality-biased results for commercial queries. So, while it is true that Yandex puts less emphasis on the ranking factors listed above, these factors are related to other signals: Relevance, TruStability, Usability, User Experience , Design and Quality of Service do affect your ranking. To account for these ranking factors, make sure all of your product descriptions are unique, detailed, and accurate. Including relevant regional information, gaining backlinks from trusted authorities, and attracting more users will also play an important role in your business relevance.
Advertising Continue reading below 9. Fewer webmaster tools, but more responsive support To submit your website to Yandex Webmaster Tools: Log in to your Yandex Webmaster Tools or create a free account . Click on Add a site Enter your domain name and click Add. Verify your website using one of three options (I recommend embedding the meta tag). Install all the plugins you need (I highly recommend WordPress SEO if you use WordPress). Click Check on your Yandex toolbar. Click Indexing Options Sitemap Files . Add your sitemap file, then click Add . After adding your sitemap file, check back in a few days to make sure Yandex is crawling your site correctly. You should now be able to see the number of pages you submitted and the number of pages indexed by Yandex. While Google's Webmaster Tools are more sophisticated than Yandex's Webmaster Tools, Yandex has a small, responsive support team.