Editor's introduction: With the development of the Internet era, the e-commerce industry is also developing, and fresh food e-commerce is no exception. The bulk sms service author of this article combines the case of Dingdong Maicai APP to conduct competitive analysis, and analyzes the fresh food e-commerce from different aspects. Let's take a look at the market analysis of the commercial industry, as well as its future development trends. The purpose of competitive analysis Understand the development status of the fresh food e-commerce industry, analyze the competition situation of Dingdong Shopping through SWTO, and explore the future development strategy of Dingdong bulk sms service Shopping. By comparing the functions and designs of competing products, we can understand the shortcomings of Dingdong Maicai APP, and make planning and design analysis for the next functional iteration. 2.
Market analysis of fresh food e-commerce industry 1. Industry background The epidemic that swept the world in 2020 has brought an opportunity for "savage bulk sms service growth" to the fresh food industry. Some top fresh food e-commerce businesses have achieved substantial growth. Three fresh food e-commerce companies, , Daily and Dingdong The platform's IPO was successful. However, the competition pattern of the industry is still unspeakable. With the prosperity of community group buying, the problems of difficult storage of ingredients, high supply chain and logistics costs have been exposed, and the competition pattern of the fresh food industry has become increasingly fierce. Many emerging fresh food e-commerce companies are facing bankruptcy. The industry situation has changed bulk sms service from hot to cold. This spring, repeated outbreaks have raised alarms in many parts of the country. People who were locked and quarantined at home lost the opportunity to eat out.
Fresh food e-commerce companies seized the opportunity to actively provide a large number of epidemic prevention packages and promote self-prepared bulk sms service dishes, which is expected to usher in a new turning point. 2. PEST analysis of macro environment 1) Politics level The rapid sale of fresh agricultural products is an issue that the country attaches great importance to. Since 2012, the No. 1 Central Document has repeatedly proposed "developing e-commerce and other transaction methods for agricultural products", "strengthening the construction of e-commerce platforms for agricultural products", and "supporting e-commerce, logistics and other enterprises to participate in the construction of e-commerce platforms related to agriculture", etc. . In 2015, the "Guiding Opinions bulk sms service of the State Council on Actively Promoting the "Internet +" Action" was released, and "Internet + Modern Agriculture" became one of the 11 key action projects,